What is Marketing? Marketing and Branding Basics for Non-Marketers

Description

You’ve heard that marketing is a critical part of business. However, if your background didn’t include business courses, chances are the word “marketing” is a bit mysterious and intimidating. Perhaps you’re starting your own business. Perhaps you’re in a non-business role and seeking to gain some new insights about the role marketing plays in your business. Attend this session to learn the basics of marketing and branding. Attend and learn: - What is marketing and how it can help you connect your customers to your business. - What you need to know about marketing as a non-marketer. - The elements of brand management including your company’s brand identity. - Where to look for additional information on marketing and branding. ?? Featured Presenter: Brenda Meller AVP of Marketing, Walsh College